This book explains how humour works. Why that one teacher was your favourite. Which political party gets your vote.

All communication is based on four moves. Everyone leans towards one of them. This book gives you the glasses to see it, and the language to describe it. It shows what everyone is looking for, and what deep down you already knew. And it turns out to be simple and intuitive.

And Winnie-the-Pooh? Consciously and unconsciously, he uses all four moves. Exactly what we need. With friends and colleagues. Four moves that help you get a stalled meeting or negotiation moving again. That help you stand up for yourself and for others. More Winnie-the-Pooh for all of us!